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DePaul University Division of Enrollment Management and Marketing records

 Collection
Identifier: DPUA0081

Scope and Contents

Enrollment Management and Marketing records contain departmental organizational files, branding and market position strategies, annual reports, student body data, correspondence and memoranda, regular publications, photographs, publicity materials, and video and audio recordings.

Dates

  • 1935-2018
  • Majority of material found within 1968-2015

Creator

Conditions Governing Access

This collection is open for research use.

Biographical / Historical

The mission of the Division of Enrollment Management and Marketing (EMM) is to improve and enhance DePaul University’s competitive position and prominence in order to increase DePaul’s ability to achieve strategic goals in a manner consistent with DePaul’s Catholic, urban, and Vincentian character. EMM is tasked with managing DePaul’s brand and introducing innovative enrollment management initiatives, including test-optional admission, targeted student retention strategies, and DePaul Central, a one-stop location for Financial Aid, Student Accounts, and Student Records and Registration (from 2016 EMM homepage at https://offices.depaul.edu/enrollment-management-marketing). Departments within EMM once existed as separate entities. Around 1980 the university began to organize them for planning purposes, and placed them under the authority of the Vice President, Dean of Faculties. Most of these offices were reorganized as the Division of Enrollment Management in 1984, and the managing position was changed to that of Associate Vice President of Academic Affairs, Enrollment Management. In 2007, the Division of Enrollment Management became the Division of Enrollment Management and Marketing

Extent

17 Linear Feet (32 boxes)

4.71 Gigabytes

Language of Materials

English

Arrangement

This collection is arranged into eight series: 1. Departmental; 2. Admissions and Enrollment Data; 3. Financial Aid; 4. Registrar; 5. Publications; 6. Publicity and Marketing; 7. Photographs; 8. Audiovisual Materials. See individual series arrangements for details.

Physical Location

3/20/A; digital

Immediate Source of Acquisition

Accession 1984.1; 1987.13; 1987.14; 1987.15; 1987.16; 1988.8; 1990.40; 2014.053; 2015.089; 2005.20; 2016.079; 2016.038; 2016.050; 2017.019; 2017.024; 2019.014.

Related Materials

Collection on DePaul University enrollment statistics; DePaul University Institutional Research and Market Analytics (IRMA) records

Processing Information

JC 1991; CB 2002; KEL 2003; L. Geiger 2016; P. Chavez 2018; revised by P. Chavez 2018; P. Chavez 2019; revised by P. Chavez 2019

Creator

Title
Guide to DePaul University Division of Enrollment Management and Marketing records
Status
Completed
Author
JC 1991; CB 2002; KEL 2003; L. Geiger 2016; P. Chavez 2018; revised by P. Chavez 2018; P. Chavez 2019; revised by P. Chavez 2019
Date
2019
Description rules
Describing Archives: A Content Standard
Language of description
English
Script of description
Latin
Language of description note
Finding aid written in English

Repository Details

Part of the DePaul Special Collections and Archives Repository

Contact:
John T. Richardson Library
2350 N. Kenmore Ave.
Room 314
Chicago Illinois 60614
773-325-7864